What Customers are Saying

  • “I am one of the fortunate ones to have worked with Tamara twice, first at Starbucks and most recently at T-Mobile. Tamara supported the executive leadership team to deliver T-Mobile's Consumer Brand Strategy and Business Plans for 2019-2020. Tamara's strategic chops and easy-going style make her a pleasure to work with, and the C-Suite audience was delighted with the output.”

    Sarah Osmer - CMO, Telementum Global, Ex CMO, SkinSpirit,

    Ex VP, Consumer Postpaid T-Mobile

  • “Tamara and I worked together at T-Mobile from 2018-2020 on high-stakes, enterprise-wide initiatives. A flagship assignment was accelerating awareness and improved perception of our 5G network through the 5G Integrated Marketing Plan.  Working cross-functionally and often under very short turnaround times, she showcased her strong communications skills, adaptability and flexibility.”

    Maurice James – VP Marketing, T-Mobile

  • ”Tamara can translate her years of Fortune 500 experience into fast moving start-up environments. She worked with Ziply Fiber from 2021 -2023 on many strategic projects including our Brand Architecture Strategy, the 2023 B2B Brand Narrative and Inaugural Marketing Plan, our App Revamp and New Lifecycle Marketing solutions for our B2C business.”

    Rod Putney – VP of Demand Gen, Ziply Fiber (acquired by Bell Canada)

  • ”Leveraging her deep understanding of industry and competitive dynamics, Tamara delivers succinct, actionable recommendations tailored to consumer needs and occasions. With a rich background in both marketing and general management, Tamara stands out from other agencies by bringing a balanced mix of analytical precision and creative innovation to every project. Tamara's approach integrates both art and science, ensuring that the resulting strategy is not only data-driven but also creatively compelling.“

    Niranjan Krishnaiah - VP Zevia Soda

    Ex Chief Commercial Officer - Everytable

  • “Tamara and I worked together in 2019 preparing for a possible T-Mobile, Sprint merger. Working directly with me, she developed the supporting Integrated Marketing Strategy for this company wide effort. Collaborating seamlessly across business units and senior leadership, she engaged with VPs, SVPs and C-suite stakeholders to listen and incorporate cross-functional business feedback without losing sight of the customer centric needs. Tamara was quick to create relationships, understand the varying priorities, and partner across the product, pr, and marketing functions to bring together holistic plans in record time. A collaborative marketing professional who understands the end to end process, Tamara is someone I look forward to partnering with again on future projects.”

    Julie Goldthwait - Co-Founder & Partner, Kaleidoscope Partners LLC,

    Ex Senior Vice President, Marketing T-Mobile

Greatest
Hits

T-Mobile:

2019 Merger Integrated Marketing Plan:
All Business Units, First Merger Cycle

2019 5G Launch, Integrated Marketing Plan:
Full Funnel, Omnichannel, Covering Acquisition and Retention

2019/2020 Quarterly Planning - Consumer Brand and Business Growth Strategy: Covering Acquisition and Retention

Start-up/Private Equity:

2023 Growth Marketing Blueprint:
Full Funnel, Omnichannel Strategies Fueling New B2B Venture

2022 Revitalized Onboard and CRM Strategy:
B2C Customer

2022 Brand Portfolio, Architecture Strategy:
Supporting Planned Merger and Acquisitions

2022/2023 Digital Transformation Projects:
Overhaul of App Requirements, Design and Introduction of Referral Program, Including Opportunity Analysis and Vendor Proposal

Starbucks:

Frappuccino Brand Repositioning:
Innovative Campaign and Product Strategy Revitalizing the Iconic Brand

Global Packaging Redesign and Brand Architecture Refresh:
All Coffee Formats, All Distribution Channels

Blonde Roast Coffee Strategy and Global Launch:
All Coffee Formats, All Distribution Channels